what is a blog?
The purpose of the blog writing is to provide information on any topic to the audience. The blog is the bridge to generate leads, educate and build brand awareness between you and your readers. However, it isn’t an easy job; the visitor on an average spends 10-20 seconds on a web page. Now the question is do people read blogs? How to make them stay longer on your web page? How to build the audience for your blog?
Here are some useful tips on how to reach your target audience and add traffic to your website.
Have a good idea of the blog topic to write:
You must have a thorough knowledge of the topic to develop an interesting writing style. Read as much as you can, take references from blogs, newspaper, magazines, and library, etc. It will give you an idea of sentence formation, paragraph building and how to play with language. One of the most important points is that your blog content should be readable by the audience.
How to pick an audience for a blog?
You create a blog for the specific group of people. So, before writing a blog; understand what they are looking for: what do they want to know? Which type of content will make them stay on your blog? What to write, so they keep coming back to your site? For instance, if a reader is looking for starting a website then, your blog must be on selecting a domain name and hosting plans. You must give information on the sites where you can find better hosting plans, services, and discounts, etc. This stuff will separate your blog’s traffic from others and help you to create an audience
Decide on your writing style (formal or informal):
Web contents are usually formal, having said it depends on your style to connect with the audiences. Blogs help to interact, so write the way you talk, don’t use complicated language and unnecessary phrases. Write a blog for a specific group of people, friends or colleague in mind, this will help in a better writing style.
If your content is for academics, slightly complexity and depth will serve the purpose. As the academic audience, are used to these types of writing. If your blog content is in fashion, DIY, travel, etc. an informal style would be easy to read and understand
Writing techniques for the blog:
It’s one of the most important aspects of blogs. You have to make a layout of your content. You must have an idea on the introduction, headings, subheading, paragraphs, bullet points, and a conclusion, etc. How to mix up the long sentences with the short one. Avoid Long and complicated lines as they are difficult to interpret and understand by the reader. Limit the use of repeating the same words in the content, use synonyms like instead of using ’however’ everywhere you can use ’but’. A well-organized structure will build blog readership and make the visitors easy to grasp and follow the content.
Use Metaphors and Similes:
Instead of saying that the hospital was so cold become of air conditioning you write it in metaphors “the hospital was a refrigerator.”
In the same way: She walked into my office like a centipede with 98 missing legs which means she walked in my office on her 2 legs.
Don’t confuse between metaphor and similes. The metaphor is a symbolic comparison between two things, however, Similes means the comparison of similar things, with help of words like or as. It’s fine to play with the words, but don’t use puns unless it fits in the situation. Similes can be used effectively in creative writing as it makes the content interesting and intrigues the audience as well. An example of similes is, “He runs like a horse.”
Images speak louder than words:
According to Krista Neher a marketing professional, the human brain can process images 60,000 times faster than words. Using images in your content are the best way to convey to the reader as it remains longer in human memory. It’s better to add strategic images, it will help in enhancing your blog content and boost blog traffic.
The Content Substantial length:
It’s a tricky question to answer, according to Medium research the ideal blog post is seven minutes long and has 1600 words. Moz raised the numbers, by stating that the blog reaching 1800-3000 words attract 15 times more links compared to short articles. And if you want to rank in search engines like (Google), the average word count of blog content that ranks first is around 1,900 words.
So, the question remains the same what should be the length of your blog content. The simple and easy answer as long as the blog is relevant and informative. If you are creating content on a regular base, the word range will be in 1000–1500 ranges.
Optimize your content for search:
If you want your blog content to appear in the search, you have to optimize it. A good blog post content follows the essential SEO (search engine optimization) rules:
- Usage of the keyword to optimize titles
- Focus on 1–2 long-tail keywords that match the purpose of your targeted audience.
- Pick 3-5 keywords relevant to your content and sprinkle them to your blog content.
- Maintain the keyword ratio, do not over or under-use it.
- Add a relevant 150 - 160 characters of Meta description, etc.
Also, add both inbound and outbound links to your contents.
- “Inbound links”: come from an outside site to yours (helps to reduce bounce rate).
- “Outbound links”: start from your site and lead to an external site.
By following the SEO practices your content have the best chance to visible on the top page of a search engine.
The right time to publish the post:
It depends on the person, company and the information on the blog you are publishing.
If your content is on a trending topic or breaking news, then only thing matter is earlier the better. Day or night doesn’t matter, post it as fast as possible, so you are the first one to break the news. For blogs that aren’t breaking news or trending topics, there are different views:
According to the study by Dan Zarella from HubSpot, summarized by KISSmetrics, blog posts get the maximum traction on Monday at 11 a.m. EST. However, the blog posts got most of it comments on Saturdays at 9 a.m.
Another study conducted by Noah Kagan, states that blog content published on Tuesday gain the maximum benefit. However, it depends on the number of the blog content you post each week? And on which day of the week you want to post it.
- One post per week: post it on the same date and time every week.
- Two-four posts per week: post on a Tuesday – Wednesday Thursday or on Monday–Wednesday - Friday.
- Five posts per week: full weekdays from Monday to Friday schedule.
- Seven posts per week: post one blog every day.
If you are posting over one per day, then you don’t have to worry about the timing, any time you post is a good time.
Ask for a strong call to action:
The call for action is an essential part of a blog post. Once you created the contents with interesting facts, attractive images, internal and external links, and flawless writing style.
The next step is to create a call to action. After, the visitors read the blog you want them to respond on the blog content. What do you want the readers to do?
Do you want them?
- To fill in a sign-up form.
- Visit another web page.
- To download an E-book or newsletter.
- Purchase a product or service.
- Or a free trial of some courses
you need to have any type of clear call to action on each blog. Another effective way is to add a social media button for ’call-to-action’ at the end of each blog post. Ask your readers to share it on Twitter, Instagram, Facebook, Google, etc. that will further help in getting more conversions.
Here we are at the closing of the blog. Hope you will find these tips useful to write an amazing blog to attract your target audience. The blog writing is all about providing advisory
and accurate information to the readers. Remember that you are writing for normal people, so don’t use complicated language. These are the small steps to write creative blogs and bring more traffic to your site. If you have found the above steps useful, we have another blog coming your way to further enhance your blogs.